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  • DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business

  • DMA® region: Generally a group of counties in which the commercial TV stations in the Metro Central area achieve the largest audience share This is non-overlapping geography for planning, buying and evaluating television audiences across various markets See the Local Reference Supplement for more information Counties assigned to a DMA region but not contiguous to other counties of that market Copyright © 2016 The Nielsen Company (US), LLC All rights reserved

  • Grays Harbor Jefferson Clallam Marion Linn Yamhill Lane Benton Polk Lincoln Pacific Clatsop Tillamook Lewis W ahkiak u m Thurston Washington Jackson Douglas Josephine

  • Nielsen DMA—Designated Market Area Regions 2012 – 2013 DMA® ® Nielsen Diary Only DMA region Nielsen Meter Diary DMA region 11 27 2012 8:26:57 AM

  • There are 210 DMA regions, covering the entire continental United States, Hawaii, and parts of Alaska The DMA boundaries and DMA data are owned solely and exclusively by The Nielsen Company Any use and or reproduction of these materials without the express written consent of The Nielsen Company is strictly prohibited

  • DMA® Regions DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company

  • Estimates as of January 1, 2013 and used throughout the 2012-2013 television season Estimates are effective September 22, 2012 Click A State To Load Data

  • Nielsen's data is organized by geographic areas known as “designated market areas ” Beginning in the 1960s, Nielsen divided up the territory of the United States into DMAs and began publishing maps showing its DMAs Each year, Nielsen redraws maps based on its demographic data of television viewership


















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